Pittsburgh Penguins: How More and Better Content Boosted Fan Engagement and Gained New Revenue Streams

The Social Media Age’s changing nature of fans from “game day” to “every day” interest in following their favorite sports teams falls into the class of “a good problem to have.”  Even good problems need to be solved, though, so for the Pittsburgh Penguins media production staff, as with media crews for all sports teams these days, the mission is to fill that growing fan hunger with quality content produced economically and rapidly.  Solving the issue successfully has resulted not only in greater fan engagement with the team but also in more sponsorships and ad revenues.

As with many other organizations, the Penguins media team found that the NewTek TriCaster integrated multi-camera live production system enabled them to turn out astonishing quantities of high-quality content with limited space and crew.  They were able to found web-based PensTV, and produce several new regular shows for the online channel, as well as make a wide variety of specialized content packages quickly and efficiently.  TriCaster’s virtual set capability was used to turn one simple green-screen set into multiple show sets, each with its own sponsor branding.

In sum, TriCaster empowered them to add live streaming, real-time social media publishing in-game, on-demand internet content and custom branding opportunities to the ways they reach out to fans and engage sponsors. In the video above, the media team tells you how they did this in their own words.

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