Charlton Athletic Uses Video to Increase Fan Engagement and Sponsorship Revenue

Our friends at WTS Broadcast in London generated this piece about the English football club, Charlton Athletic, and the new video board at their stadium. New production capabilities allow them to generate more sophisticated content along with instant and slow motion replays and gives them creative flexibility. The results are increased sponsorship revenue and better fan engagement.

Says Steve Adamson of Charlton Athletic, “It’s actually so good we’ve discovered more things we didn’t initially budget for and found we didn’t have to buy them because they’re already integrated into the TriCaster.”

We get that a lot.

Read the story and see the video at the WTS Blog: Increasing fan engagement and sponsor revenue

Download our guide: Mid-Level Sports Production and Streaming