Squash Broadcasts and Streams its Way to Global Growth

NewTek 3Play among the keys to creating engaging live stream and social media content that has driven growth

The conventional wisdom on squash was once that it was not a game that could ever be amenable to television coverage, and it would never be globally popular. Both of those canards have circled the drain and disappeared. Advancing video technologies and passionate advocates have overcome the obstacles.  A milestone event for the Professional Squash Association and its subsidiary Squash TV was the hosting of the World Series Finals by Dubai this year, where the competition captured the world’s attention in one of the world’s most stunning settings.

A NewTek 3Play multi-camera replay server powered the world-class production facilities assembled for the coverage. 3Play provided four-channel redundant recording with synchronized instant variable speed replay, supporting fast turnaround time for live- and post-production workflows. The production team chose 3Play for the ability to capture every angle of live action for instant replay, playback or archive.

New glass courts make the game play visible for both spectators and video crews.
New glass courts make the game play visible for both spectators and video crews.

Today, UK-based Squash TV:

  • Streams close to 500 Professional Squash Association matches live each year
  • Produces daily highlight edits for YouTube
  • Shares live content on social media
  • Streams matches to Eurosport Player
  • Streams matches to mainstream broadcast partners:
    • Tennis Channel
    • BT Sport
    • beIN Sport
    • Astro Sports
    • China Telecom
    • FOX Australia
    • NOW TV Hong Kong
    • Singtel
    • Sky Sports NZ
    • Super Sports
    • Ten Sports
    • Truevisions
    • Eurosport.

Read the complete story at BroadcastProme: Game Plan – Taking Squash to New Heights

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