Muscle Shoals Teacher Sees Past and Future in Media Production

Randy Bruce, high school teacher, and long-time musician/songwriter was recently interviewed by Forbes Magazine writer George Howard on how his work with local students in media production has led to a resurgence in world awareness of the musical legacy of Muscle Shoals, Alabama.  In addition to raising the profile of the area’s musical past, Bruce’s classes have helped a new generation of  young musical performers take their first steps into the modern music business.  The way Bruce has embraced video and media technology has been key to both results.

“Today, it’s not just a song but it’s a video, broadcasting, writing, and collaborating… there is production equipment out there that has enabled us to create professional video content at an affordable rate. One solution I have been using with my students is NewTek’s TriCaster, a compact production studio that allows us to stream live from anywhere, incorporate virtual sets or morph panoramic photos into 3D backgrounds. It includes all of the standard newsroom graphics with the ability to customize and comes with 4 HDMI [inputs] – which means we can hook up 4 cameras for multi-cam action with any off-the-shelf camera. I’ve even garnered prospective business, through the use of this broadcast tool. For instance, when I’ve brought the TriCaster to local studios, people have been intrigued and have approached me to produce pilots for music shows they’ve wanted to pitch to CMT.

“On the video/promotion side, a NewTek TriCaster has also enabled our student-run broadcast team to produce and broadcast live concerts and sporting events in extremely high quality, and they have been named Best in Live Sports Broadcasting by the NFHS Network (our streaming platform) for 2015 and 2016. To watch my students embrace hard work, leadership, and teamwork, using the technology that now enables them to do more than ever before, and create/promote their music more effectively, is something that is extremely rewarding for me, and I know those experiences will help them in whatever field they choose.”

Featured image: Randy Bruce with Cedric Pendelton. (Photo credit: Randy Bruce)

Read the complete story at Forbes: Randy Bruce Embraces Education Tech to Keep the Musical Spirit of Muscle Shoals Alive

Read our profile: Students Produce Multi-Camera Video for Muscle Shoals’ Musical Legacy

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