Will Waters, Director of Product Marketing for NewTek™ explains the MediaDS, launched jointly by NewTek and Wowza™ on January 5th, 2017, in this interview with Ryan Salazar of Broadcast Beat. Getting beyond the technical and marketing descriptions of the product as shared in the release announcements, what are the implications of MediaDS for video producers and communicators?
Among lots of other information very helpful in understanding what this product brings to a media production pipeline, in this interview Waters characterizes MediaDS as a “virtual Content Delivery Network” (CDN). Up to now, a task like streaming a presentation in-house to staff in a company or to the student body on a campus required first sending the content out over the internet to a CDN or streaming service, so that this internal audience could then connect to that service via the internet and view the presentation. Often there are complications and the fear of potential vulnerabilities with setting local network firewalls to allow this. No more – MediaDS serves a web address (URL) that your audience can use to view your content without the need to go outside your local network and local firewalls. However, if you want to, you can also serve content to a global audience. And, local or global, MediaDS can serve your content to any device.
When you’ve put together all the elements for a production pipeline and brought them into a powerful production switcher, the next question is where to take the Program output to get your show to an audience. MediaDS is the compelling answer for online distribution.
The MediaDS is a revolutionary real-time media encoding and live streaming video delivery platform — the first integrated production system establishing a direct link between the producers who create the content and the viewers that consume it. MediaDS is a fully integrated hardware and software solution merging NewTek’s industry-leading live production technology with powerful Wowza streaming software, democratizing video encoding and streaming for producers of live and linear programming, introducing a myriad of new opportunities for distribution, expansion, and content monetization.