By: Heather Halsey
On Oct. 14, 2016, Anacortes High School opened the doors to its new Seahawks Stadium with a sold-out homecoming football game crowd and a flood of community support, all made possible by the passage of an $86.9 million bond in 2015. As the state-of-the-art facility opened, the Washington school’s Broadcast Club entered a new era of live high school sports broadcasting thanks to new equipment — also made possible by the generosity of the community.
The new stadium features a broadcast booth for the video crew and a press box for announcers. A donation from the Anacortes Rotary Club allowed the Broadcast Club to purchase new HD equipment needed to stream games live and make them available to watch on the AHS Live YouTube channel. Funds were also raised through commercials for local businesses and production services for local groups, such as elementary schools and dance organizations. Key Code Media was instrumental in consulting with the school, understanding their vision, implementing and commissioning the equipment and providing high-level training.
The student-produced live broadcasts feature four high-definition video cameras, slow motion instant replays, on-screen graphics, and announcers. Football, soccer, track & field and graduation are among the events that will be streamed live from the stadium. Basketball, wrestling, and volleyball events are broadcast from the gym and concerts and plays are produced from the auditorium.
“The productions not only provide career and leadership experience for students, they provide valuable communications tools for the school district,” Thompson said. “The Broadcast Club is a conduit to connect AHS athletics, academics and performing arts to the greater community.”
An Affordable Live-Broadcast Solution
When the Broadcast Club was established in 2005, only ten events were covered throughout the year. They were recorded on videotape and played back on the city government cable channel. A few years later, when the local AM radio station changed ownership, the new owners teamed up with the club and helped it purchase a TriCaster Studio so games could be streamed on thecube.com. By 2010, the Broadcast Club was producing 30 events per year.
Leading up to the opening of the new stadium, the Broadcast Club researched equipment options and found the NewTek TriCaster multi-camera switcher and 3Play instant replay machine could provide the capabilities they need to produce a professional-quality live broadcast of football and soccer games, in addition to other events.
“It’s live, this is the real deal. It’s no different than ESPN, we’re just not going to millions of viewers but it doesn’t matter if you’re going to one, thousands, millions, whatever, there’s a lot of pressure to make sure a live broadcast runs smoothly,” said Broadcast Club Announcer Dave Wilder.
The club’s all-student crew works alongside adult or student announcers from a fully-outfitted control room, which includes a TriCaster 460 with a control surface and four live Canon XA25 HD cameras recording video from the field and stands.
A 3Play 425 allows the crew to produce instant replays, while a NewTek Telestrator enhances broadcasts by allowing the crew to draw, diagram and apply graphics to any video. Animated NewBlue FX Titler Live Broadcast graphics add production value to the games. Student-produced commercials are rolled into live broadcasts during timeouts and breaks from the action. The proceeds from commercials go directly back into the club.
“The commercials are a win-win for the club and businesses,” Thompson said. “They raise money for the club to buy new equipment and provide exposure for local businesses, and provide a great experience for the student producers.”
Building a Community
The Broadcast Club produces video from many school events to connect back to the community of Anacortes. It’s an honor that Broadcast Club President Jackson Freier takes seriously, especially when they get more than 1,000 viewers for events like the basketball state championship games.
“Essentially a whole community of people are counting on you to make sure you know what’s happening,” Freier said. “It makes you feel really good that you’re doing something that a lot of people care about.”
Graduations are another popular event watched throughout the country and the world by students’ family members who are unable to attend. Anacortes High School Graduate Hannah Holtgeerts was the Senior Class Speaker in 2009 and remembers how special it was for her grandmother to be able to watch from her hospital bed.
“Having that connection is rare and I don’t think many schools get that,” she said. “I think often times technology can push different groups of people away, and I think this is a great example of ways we bring people together by sharing concerts and dance recitals and things that not everyone gets to see, but that through technology we can see together.
Support for the Broadcast Club comes from far and wide. Anacortes School District Superintendent Dr. Mark Wenzel says video is such a powerful medium that it’s important students learn it at the high school level.
“I’m really excited that students at Anacortes High School have the opportunity to engage deeply in that medium through this program,” Wenzel said. “That they can tell stories, learn, and engage the community all through film and video — it’s very exciting.”
At a Glance
- Anacortes High School is a public school in Skagit County, Washington that serves the city of Anacortes on Fidalgo Island
- The school’s Broadcast Club was established in 2005 using videotape to record ten events annually
- A donation from the Anacortes Rotary Club allowed the club to purchase new HD equipment so they could cover more events and stream them live on the school’s YouTube channel
- The club’s expanded coverage of events coincides with the 2016 opening of the school’s new Seahawks Stadium where football and soccer games are played
- TriCaster 460 with control surface
- NewTek 3Play 425
- NewBlue FX Titler Live Broadcast graphics
- NewTek Telestrator
- Canon XA25 HD Cameras
- A TriCaster 460 switcher with control surface and 3Play 425 instant replay system is used to produce live broadcasts of events that are made available on YouTube/ahslive
- Recorded games and events are also available for streaming on YouTube.com/ahslive
- The Telestrator allows the crew to add animated graphics to any video
- The 3Play is used to replay key plays through the TriCaster
More Articles by Heather Halsey:
- Adding Instant Replay Doubles Viewership of Live Sports
- News Channel Nebraska Expands Rural Coverage with TriCaster
- University of Portland Nets Increased Sports Media Coverage
- TRNN Delivers Exclusive Coverage of DNC and RNC With Small Staff & Limited Budget
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