Allyson Berger of BeTerrific interviewed NewTek CTO and President Dr. Andrew Cross in the LiveU booth at NAB 2017. Dr. Cross shared his perceptions on what is changing at the show and in the video and broadcast production industry. One noteworthy change is that viewership online is larger now in many cases for an outlet than is the over-the-air or cable viewership. For example, many local news shows find more people watch on Facebook Live than by any other means.
Dr. Cross also observed that the demand for live-produced content is growing, and producers are working to meet that demand. Ironically, however, while more content than ever is being produced live, viewership of that same content is ever more often on-demand at the viewer’s convenience. A variety of other insights are also shared in this wide-ranging conversation. Enjoy!