Accidental Discovery: TalkShow Works Great for Remote Direction

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Many companies release a product designed for a specific purpose only to discover that their customers use it for something entirely different. Thomas Edison didn’t think his phonograph would be of any use for music reproduction, for example. In one recent case, the company making the product made the discovery before its customers did. For … Read more…

Why You Need to Integrate Video Into Your Marketing

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By Steve Hullfish Successful marketing does two things: it reaches new people and it provides a compelling message to those people. Video is the surest way to deliver on both of these key points. REACHING NEW PEOPLE To market yourself successfully, you need to be visible to new customers, and some would argue correctly that … Read more…

Video –– 3 Key Ways to Drive Engagement, Leads, and Sales

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By Steve Hullfish To start off, the headline should probably be exactly reversed. How do you generate leads, make sales and create engagement? The answer to all of these critical questions is video. GENERATING LEADS Video can be used for lead generation in many ways. The primary among them is to increase your chances for … Read more…

How Multi-Camera Production Dramatically Improves Your Training and Company Meeting Videos

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By Steve Hullfish: Meeting planners, video producers and trainers all have something in common. They have to figure out how to engage an audience with content that is produced cost-effectively. A boring meeting or training session is actually worse than none at all, because the participants have wasted otherwise productive time that can lead to … Read more…

How Video Can Reduce Expenses and Improve ROI

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Video solves problems. It seems too good to be true, but it is one of the best problem solvers there is. What’s my proof? Everyone knows the top search engine in the world is Google. But do you know the second most used search engine? YouTube. And we’re not just talking about cat videos. When … Read more…

Dispelling The Myth: Video is Hard, Video is Expensive

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By Steve Hullfish For many companies without internal video departments, video can be seen as expensive and difficult. Producing a video should never be difficult and it can be quite inexpensive. First, let’s discuss the difficulty of producing a video. If you use an in-house video production department or an outside vendor, their job should … Read more…