How Nike Took A Soccer Event Social With #RiskEverything

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“These players spend their lives on social media, they want to share what they’ve done, right away.” – Will Mould, Managing Director, XYZ Five days. 50+ matches a day. Only one winning team. Nike’s #RiskEverything four-a-side soccer tournament delivers non-stop fast-and-furious action. It brings together some of the hungriest, most talented, most socially-connected teenagers to … Read more…

St. John Television Network Produces Online and Television Sports Coverage

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While the quality of sports coverage at virtually every major college has increased significantly to keep pace with what fans see on network television, the budgets to carry it out still lag behind. That’s why integrated production systems, which bring all of the features and functionality of a traditional video and audio control room under … Read more…

Vans Uses TriCaster To Immerse Fans In It’s Largest Skateboarding Competition

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“TriCaster and 3Play are a fundamental part of our live production workflow.  Without them, we couldn’t do the kind of productions our customers expect.” – Scott Robinson, Managing Director, 3xScreen Media All the young dudes were out in force one sunny August weekend, when the Vans Downtown Showdown skateboard event rolled into Paris. With €50,000 … Read more…

TriCaster Levels The Playing Field For YouTube Sports Producers

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NewTek enables partners who are just starting out to have worldwide reach that they didn’t have before.” – Perry Tobin, Technical Account Manager, YouTube YouTube Sports sets its sights on live streaming sports, every sort of sport imaginable. Every minute, 100 hours of video are uploaded to YouTube; more than one billion unique users visit … Read more…

Sports Producers Keep Fans Tuned-In With Live Streaming and Social Media

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  “The best way to reach a worldwide audience is through streaming, and being able to provide that is HUGE for us.” – Sean Christensen, Director of Media, Basketball Travelers, Inc. When the University of Maryland captured the Paradise Jam Championship in November 2013, tournament organizer Basketball Travelers Inc. posted a screen grab on Twitter … Read more…

Northview Assembly of God Extends Outreach with Live Streaming

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Multimedia has grown as a communications tool in the past 20 years. Savvy communicators around the globe now incorporate audio, video and the power of network-quality live production to more effectively inform audiences. Many houses of worship have readily adopted this trend. What began with use of websites and podcasts has now expanded to visual … Read more…

Viewers Get Faster Access to News on TheStreet

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Traders, investors and just about anyone else who likes their financial news with equal measures of “booyah” and bravado are bound to know Jim Cramer and his popular nightly “Mad Money” show on CNBC. His legendary rants, frenetic caller lightning rounds, as well as his copious use of props and sound effects, coupled with a … Read more…

The Dream Rolls On: John Lennon Educational Tour Bus for Europe

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New Lennon Bus Brings State-of-the-Art Mobile Production Studio to Students in UK and Europe John Lennon’s legacy will live on eternally in his music. But on a more practical level, his spirit has been evoked in the John Lennon Educational Tour Bus. This amazing non-profit project provides young people with free access to the latest … Read more…

How Shift 4 Live Streamed South Pole Trek

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Ordinary live programs are unpredictable enough, but live programs featuring satellite link-ups to the South Pole, news stories, and panel discussions are the kind of thing that usually only mainstream broadcasters would attempt. Fortunately, broadcast facilities specialist Shift 4 and content marketing agency Captive Minds weren’t interested in being limited by the usual, so Shift … Read more…

Miss Universe Organization taps live streaming to build excitement for pageants

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How can an annual TV institution build an even bigger worldwide audience and give its well-established fan base a way to enjoy the event year round? Those were the questions facing the Miss Universe Organization a couple of years ago as it looked to build its brand, attract new, younger viewers and create a sense … Read more…