How Video Can Reduce Expenses and Improve ROI

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Video solves problems. It seems too good to be true, but it is one of the best problem solvers there is. What’s my proof? Everyone knows the top search engine in the world is Google. But do you know the second most used search engine? YouTube. And we’re not just talking about cat videos. When … Read more…

Dispelling The Myth: Video is Hard, Video is Expensive

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By Steve Hullfish For many companies without internal video departments, video can be seen as expensive and difficult. Producing a video should never be difficult and it can be quite inexpensive. First, let’s discuss the difficulty of producing a video. If you use an in-house video production department or an outside vendor, their job should … Read more…

How Nike Took A Soccer Event Social With #RiskEverything

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“These players spend their lives on social media, they want to share what they’ve done, right away.” – Will Mould, Managing Director, XYZ Five days. 50+ matches a day. Only one winning team. Nike’s #RiskEverything four-a-side soccer tournament delivers non-stop fast-and-furious action. It brings together some of the hungriest, most talented, most socially-connected teenagers to … Read more…

EMC² Corporation Takes Marketing Communications to a New High with In-House TV Production

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“Using the NewTek TriCaster in house here at EMC² enables us to make a television quality production with a very limited crew.” – David Ross, Senior Manager EMC² TV EMC², a multinational corporation in the data storage, cloud computing industry, made a commitment to streaming video for communication with their tens of thousands of customers, partners and … Read more…

Vans Uses TriCaster To Immerse Fans In It’s Largest Skateboarding Competition

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“TriCaster and 3Play are a fundamental part of our live production workflow.  Without them, we couldn’t do the kind of productions our customers expect.” – Scott Robinson, Managing Director, 3xScreen Media All the young dudes were out in force one sunny August weekend, when the Vans Downtown Showdown skateboard event rolled into Paris. With €50,000 … Read more…