How Video Can Reduce Expenses and Improve ROI

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Video solves problems. It seems too good to be true, but it is one of the best problem solvers there is. What’s my proof? Everyone knows the top search engine in the world is Google. But do you know the second most used search engine? YouTube. And we’re not just talking about cat videos. When … Read more…

Dispelling The Myth: Video is Hard, Video is Expensive

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By Steve Hullfish For many companies without internal video departments, video can be seen as expensive and difficult. Producing a video should never be difficult and it can be quite inexpensive. First, let’s discuss the difficulty of producing a video. If you use an in-house video production department or an outside vendor, their job should … Read more…

How Nike Took A Soccer Event Social With #RiskEverything

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“These players spend their lives on social media, they want to share what they’ve done, right away.” – Will Mould, Managing Director, XYZ Five days. 50+ matches a day. Only one winning team. Nike’s #RiskEverything four-a-side soccer tournament delivers non-stop fast-and-furious action. It brings together some of the hungriest, most talented, most socially-connected teenagers to … Read more…

EMC² Corporation Takes Marketing Communications to a New High with In-House TV Production

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“Using the NewTek TriCaster in house here at EMC² enables us to make a television quality production with a very limited crew.” – David Ross, Senior Manager EMC² TV EMC², a multinational corporation in the data storage, cloud computing industry, made a commitment to streaming video for communication with their tens of thousands of customers, partners and … Read more…

St. John Television Network Produces Online and Television Sports Coverage

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While the quality of sports coverage at virtually every major college has increased significantly to keep pace with what fans see on network television, the budgets to carry it out still lag behind. That’s why integrated production systems, which bring all of the features and functionality of a traditional video and audio control room under … Read more…

Vans Uses TriCaster To Immerse Fans In It’s Largest Skateboarding Competition

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“TriCaster and 3Play are a fundamental part of our live production workflow.  Without them, we couldn’t do the kind of productions our customers expect.” – Scott Robinson, Managing Director, 3xScreen Media All the young dudes were out in force one sunny August weekend, when the Vans Downtown Showdown skateboard event rolled into Paris. With €50,000 … Read more…

TriCaster Levels The Playing Field For YouTube Sports Producers

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NewTek enables partners who are just starting out to have worldwide reach that they didn’t have before.” – Perry Tobin, Technical Account Manager, YouTube YouTube Sports sets its sights on live streaming sports, every sort of sport imaginable. Every minute, 100 hours of video are uploaded to YouTube; more than one billion unique users visit … Read more…

Sports Producers Keep Fans Tuned-In With Live Streaming and Social Media

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  “The best way to reach a worldwide audience is through streaming, and being able to provide that is HUGE for us.” – Sean Christensen, Director of Media, Basketball Travelers, Inc. When the University of Maryland captured the Paradise Jam Championship in November 2013, tournament organizer Basketball Travelers Inc. posted a screen grab on Twitter … Read more…

Major League Soccer Club Realize Quality and Cost Savings With Away-Game Production

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By B. A. Philips Photos by Carrie Cavalier and Cathy Sherman It’s March 19 at the Home Depot Center in Carson, Calif., the road opener for Major League Soccer (MLS) club Sporting KC. Anticipation is running high and butterflies are aflutter in more than a few stomachs—not just in the locker room, as players ready … Read more…

Northview Assembly of God Extends Outreach with Live Streaming

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Multimedia has grown as a communications tool in the past 20 years. Savvy communicators around the globe now incorporate audio, video and the power of network-quality live production to more effectively inform audiences. Many houses of worship have readily adopted this trend. What began with use of websites and podcasts has now expanded to visual … Read more…