Miami Heat Live-Streamed Pre- and Post-Game Shows Gain Global Audience

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 By Claudia Kienzle In July 2010, the Miami HEAT really caught fire when LeBron James and Chris Bosh joined the team, elevating the franchise from national prominence, to true global popularity. With the re-signing of Dwyane Wade, the HEAT assembled three, star players to form the core of what is now a team drawing unparalleled … Read more…

WebStream Productions finds business success living by the “90/20 Rule.”

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By B. A. Philips Many are familiar with the 80/20 Rule; it’s been applied to everything from wealth to work. It’s not uncommon to hear things like: “80 percent of the wealth is in the hands of 20 percent of the people;” or “80 percent of sales come from 20 percent of the customers;” or … Read more…

Derby County Football Club: Playing to Win

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In sports, it pays to play with the right equipment. That is why the Derby County Football Club decided to make a significant investment in their live production equipment, in order to produce higher quality content on match day and for on-demand subscribers. They were looking for more effective ways to engage with a broader … Read more…

New York Giants’ Don Sperling Speaks

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The Vice President and Executive Producer of Giants Entertainment Discusses Web Streaming, Social Media and the Importance of Protecting the New York Giants Brand Image. By O.J. Zukerman Photos by Guillaume Gaudet Radio, television and newspapers have long kept fans connected with their favorite teams. But opportunities are emerging online for forward-thinking sports organizations to … Read more…