TriCaster Levels The Playing Field For YouTube Sports Producers

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NewTek enables partners who are just starting out to have worldwide reach that they didn’t have before.” – Perry Tobin, Technical Account Manager, YouTube YouTube Sports sets its sights on live streaming sports, every sort of sport imaginable. Every minute, 100 hours of video are uploaded to YouTube; more than one billion unique users visit … Read more…

Sports Producers Keep Fans Tuned-In With Live Streaming and Social Media

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  “The best way to reach a worldwide audience is through streaming, and being able to provide that is HUGE for us.” – Sean Christensen, Director of Media, Basketball Travelers, Inc. When the University of Maryland captured the Paradise Jam Championship in November 2013, tournament organizer Basketball Travelers Inc. posted a screen grab on Twitter … Read more…

Major League Soccer Club Realize Quality and Cost Savings With Away-Game Production

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By B. A. Philips Photos by Carrie Cavalier and Cathy Sherman It’s March 19 at the Home Depot Center in Carson, Calif., the road opener for Major League Soccer (MLS) club Sporting KC. Anticipation is running high and butterflies are aflutter in more than a few stomachs—not just in the locker room, as players ready … Read more…

TD Garden Delivers More Action for Fans, Speeds Workflow, Saves Money

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“Now you’re able to add professional-quality, slow motion replay at a fraction of the cost of what it used to be.” – John Mitchell, Director of Audio Visual at TD Garden. TD Garden credits NewTek solutions for fan-focused experience With on-ice action as compelling as it’s been, the hurdle for TD Garden’s audio-video department is … Read more…

Valley Local High School Expands Sports Coverage with Live Streaming

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High school students have only known an Internet-connected, online world. While students’ personal lives are usually connected with friends and family online, schools are just beginning to realize the benefits of sharing major events with broader audiences through cost-effective live webcasting.  Web distribution of major events allows schools to tap into a larger audience and … Read more…

Miami Heat Live-Streamed Pre- and Post-Game Shows Gain Global Audience

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 By Claudia Kienzle In July 2010, the Miami HEAT really caught fire when LeBron James and Chris Bosh joined the team, elevating the franchise from national prominence, to true global popularity. With the re-signing of Dwyane Wade, the HEAT assembled three, star players to form the core of what is now a team drawing unparalleled … Read more…

WebStream Productions finds business success living by the “90/20 Rule.”

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By B. A. Philips Many are familiar with the 80/20 Rule; it’s been applied to everything from wealth to work. It’s not uncommon to hear things like: “80 percent of the wealth is in the hands of 20 percent of the people;” or “80 percent of sales come from 20 percent of the customers;” or … Read more…

Derby County Football Club: Playing to Win

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In sports, it pays to play with the right equipment. That is why the Derby County Football Club decided to make a significant investment in their live production equipment, in order to produce higher quality content on match day and for on-demand subscribers. They were looking for more effective ways to engage with a broader … Read more…

New York Giants’ Don Sperling Speaks

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The Vice President and Executive Producer of Giants Entertainment Discusses Web Streaming, Social Media and the Importance of Protecting the New York Giants Brand Image. By O.J. Zukerman Photos by Guillaume Gaudet Radio, television and newspapers have long kept fans connected with their favorite teams. But opportunities are emerging online for forward-thinking sports organizations to … Read more…