Dispelling The Myth: Video is Hard, Video is Expensive

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By Steve Hullfish For many companies without internal video departments, video can be seen as expensive and difficult. Producing a video should never be difficult and it can be quite inexpensive. First, let’s discuss the difficulty of producing a video. If you use an in-house video production department or an outside vendor, their job should … Read more…

Northview Assembly of God Extends Outreach with Live Streaming

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Multimedia has grown as a communications tool in the past 20 years. Savvy communicators around the globe now incorporate audio, video and the power of network-quality live production to more effectively inform audiences. Many houses of worship have readily adopted this trend. What began with use of websites and podcasts has now expanded to visual … Read more…

Viewers Get Faster Access to News on TheStreet

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Traders, investors and just about anyone else who likes their financial news with equal measures of “booyah” and bravado are bound to know Jim Cramer and his popular nightly “Mad Money” show on CNBC. His legendary rants, frenetic caller lightning rounds, as well as his copious use of props and sound effects, coupled with a … Read more…

A Revolutionary WAAY to Produce Live News

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When the ABC affiliate, WAAY-TV decided to transition from standard-def. to hi-def. they faced a typical local station challenge—they needed to create the most visually dynamic and competitive HD newscasts on a very limited budget. After extensive research, they chose TriCaster. Using TriCaster in a new and innovative way, the engineering team at WAAY connected … Read more…

TD Garden Delivers More Action for Fans, Speeds Workflow, Saves Money

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“Now you’re able to add professional-quality, slow motion replay at a fraction of the cost of what it used to be.” – John Mitchell, Director of Audio Visual at TD Garden. TD Garden credits NewTek solutions for fan-focused experience With on-ice action as compelling as it’s been, the hurdle for TD Garden’s audio-video department is … Read more…

Valley Local High School Expands Sports Coverage with Live Streaming

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High school students have only known an Internet-connected, online world. While students’ personal lives are usually connected with friends and family online, schools are just beginning to realize the benefits of sharing major events with broader audiences through cost-effective live webcasting.  Web distribution of major events allows schools to tap into a larger audience and … Read more…

The Dream Rolls On: John Lennon Educational Tour Bus for Europe

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New Lennon Bus Brings State-of-the-Art Mobile Production Studio to Students in UK and Europe John Lennon’s legacy will live on eternally in his music. But on a more practical level, his spirit has been evoked in the John Lennon Educational Tour Bus. This amazing non-profit project provides young people with free access to the latest … Read more…

Miss Universe Organization taps live streaming to build excitement for pageants

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How can an annual TV institution build an even bigger worldwide audience and give its well-established fan base a way to enjoy the event year round? Those were the questions facing the Miss Universe Organization a couple of years ago as it looked to build its brand, attract new, younger viewers and create a sense … Read more…

UK National Lottery Daily Draw Show Moves Online with New Workflow

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At the end of 2012, the UK National Lottery operator Camelot, in partnership with the BBC, which broadcasts the draw, updated the draw presentation formats. This change triggered a search for new production equipment and techniques. The Saturday evening show is televised and incorporates live performances, as well as the main draws. The challenge was … Read more…

WBAP Radio Live-Streams Welcome Home for Troops

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Radio personality Mark Davis of WBAP in Dallas, TX hosts a live broadcast of families welcoming home loved ones from service overseas at the Dallas-Fort Worth Airport. By live-streaming and making their shows and events available on demand, radio stations like WBAP can provide richer and more engaging content that grows their audience, builds loyalty, … Read more…