Video –– 3 Key Ways to Drive Engagement, Leads, and Sales

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By Steve Hullfish To start off, the headline should probably be exactly reversed. How do you generate leads, make sales and create engagement? The answer to all of these critical questions is video. GENERATING LEADS Video can be used for lead generation in many ways. The primary among them is to increase your chances for … Read more…

Microsoft’s Channel 9 Studio: Mobility, Minimum Crew, Maximum Production Power

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Microsoft developed its Channel9.MSDN video project beginning in 2004 to bring an unprecedented level of communication between the company and developers. In the years since, Channel 9 has grown to include outreach and interaction with developers on a full time schedule and with a variety of video content including tradeshow and conference presentations and interviews, … Read more…

Greenscreen and Virtual Sets Tutorial with the NewTek TriCaster Mini

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Streaming Media Producer brings you a look by Jan Ozer at what the TriCaster Mini™ green-screen and virtual set capabilities can add to your productions.  Sponsored by Videoguys.com, the tutorial gives a thorough introduction to the TriCaster Mini, and then demonstrates using one of the built-in virtual sets with a $30 green-screen setup to make … Read more…

Streaming Media Producer: Review: NewTek TriCaster Mini–Small Package, Big Potential

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Streaming Media Producer has posted an in-depth review of the NewTek TriCaster Mini™ by contributing editor Tim Siglin, replete with information, illustrations and commentary.  Siglin notes that his emphasis is on elements of design and workflow that make the TriCaster Mini worth considering rather than just discussing the size versus power, but does take a … Read more…

How Multi-Camera Production Dramatically Improves Your Training and Company Meeting Videos

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By Steve Hullfish: Meeting planners, video producers and trainers all have something in common. They have to figure out how to engage an audience with content that is produced cost-effectively. A boring meeting or training session is actually worse than none at all, because the participants have wasted otherwise productive time that can lead to … Read more…

How To Videotape or Interview a C-level Executive (Part 2)

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Part II: Shooting, Wrapping & Editing by George Avgerakis: In Part 1 of this article you learned why C-level video presentations carry a high risk reward profile and how to organize such a shoot.  In Part 2, we start off with techniques to assist you in the actual shoot, wrapping and editing. The Interview Shoot … Read more…

How To Videotape or Interview a C-level Executive (Part 1)

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Part 1: Risk/Reward Profile & How To Organize Your Shoot by George Avgerakis:   If you work in corporate video, there is one job almost no one wants to do – videotaping the CEO. CEOs with their own in-house video departments consider the department a perquisite regarded much as a private car and chauffer. Smaller … Read more…

How Video Can Reduce Expenses and Improve ROI

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Video solves problems. It seems too good to be true, but it is one of the best problem solvers there is. What’s my proof? Everyone knows the top search engine in the world is Google. But do you know the second most used search engine? YouTube. And we’re not just talking about cat videos. When … Read more…

Dispelling The Myth: Video is Hard, Video is Expensive

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By Steve Hullfish For many companies without internal video departments, video can be seen as expensive and difficult. Producing a video should never be difficult and it can be quite inexpensive. First, let’s discuss the difficulty of producing a video. If you use an in-house video production department or an outside vendor, their job should … Read more…

How Nike Took A Soccer Event Social With #RiskEverything

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“These players spend their lives on social media, they want to share what they’ve done, right away.” – Will Mould, Managing Director, XYZ Five days. 50+ matches a day. Only one winning team. Nike’s #RiskEverything four-a-side soccer tournament delivers non-stop fast-and-furious action. It brings together some of the hungriest, most talented, most socially-connected teenagers to … Read more…