The Inside Story on Cutting Live for Beyonce Dance-a-Thon 24 Hours on MTV

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Mitch Jacobson of Category Five Studios shared a behind-the-scenes look at the people and equipment used to produce the Beyonce Dance-a-Thon 24 Hours, on MTV March 9th, in Category Five’s blog.  Noteworthy is that the production made use of two TriCaster 8000 units and their mirror mode, which ensures that high-end mission-critical live production goes … Read more…

SXSW 2015: “What’s Trending” Streams Live from the Samsung Lounge

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Hosting a “Blogger Lounge” at large trade and festival events to draw social influencers together has become a major opportunity for companies to get quality time and good will for the brand with key social media communicators.  SXSW, for example, has gone from having one such lounge a few years ago, to having a long … Read more…

How Multi-Camera Production Dramatically Improves Your Training and Company Meeting Videos

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By Steve Hullfish: Meeting planners, video producers and trainers all have something in common. They have to figure out how to engage an audience with content that is produced cost-effectively. A boring meeting or training session is actually worse than none at all, because the participants have wasted otherwise productive time that can lead to … Read more…

How To Videotape or Interview a C-level Executive (Part 2)

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Part II: Shooting, Wrapping & Editing by George Avgerakis: In Part 1 of this article you learned why C-level video presentations carry a high risk reward profile and how to organize such a shoot.  In Part 2, we start off with techniques to assist you in the actual shoot, wrapping and editing. The Interview Shoot … Read more…

How To Videotape or Interview a C-level Executive (Part 1)

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Part 1: Risk/Reward Profile & How To Organize Your Shoot by George Avgerakis:   If you work in corporate video, there is one job almost no one wants to do – videotaping the CEO. CEOs with their own in-house video departments consider the department a perquisite regarded much as a private car and chauffer. Smaller … Read more…

How Western Illinois University (WIU) Trains the Next Generation of Broadcast Journalists

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By: Claudia Kienzle Macomb, Il When Macomb, Illinois residents watch NEWS3 newscasts on their local Comcast cable channel 3, they see a multi-camera news program, rich with graphics, branding, and interesting content. Judging by the quality of this on-air product, they would not suspect it’s a Western Illinois University (WIU) student production. And when national … Read more…

Inside Penn Sports Network’s Winning Streaming Strategy (White Paper)

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Full Article on Sports Video Group When a businessman needed to be in Singapore on business, he was elated that he could watch live HD video streams of his daughter playing lacrosse for the University of Pennsylvania in Philadelphia. In fact, Penn alumni, fans and students can subscribe to www.pennathletics.com where they can watch their … Read more…

How Nike Took A Soccer Event Social With #RiskEverything

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“These players spend their lives on social media, they want to share what they’ve done, right away.” – Will Mould, Managing Director, XYZ Five days. 50+ matches a day. Only one winning team. Nike’s #RiskEverything four-a-side soccer tournament delivers non-stop fast-and-furious action. It brings together some of the hungriest, most talented, most socially-connected teenagers to … Read more…

EMC² Corporation Takes Marketing Communications to a New High with In-House TV Production

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“Using the NewTek TriCaster in house here at EMC² enables us to make a television quality production with a very limited crew.” – David Ross, Senior Manager EMC² TV EMC², a multinational corporation in the data storage, cloud computing industry, made a commitment to streaming video for communication with their tens of thousands of customers, partners and … Read more…

Northview Assembly of God Extends Outreach with Live Streaming

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Multimedia has grown as a communications tool in the past 20 years. Savvy communicators around the globe now incorporate audio, video and the power of network-quality live production to more effectively inform audiences. Many houses of worship have readily adopted this trend. What began with use of websites and podcasts has now expanded to visual … Read more…