Live-streaming After-shows and Behind-the-Scenes Boosts MTV’s OMA Audience

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By O.J. Zukerman For the third edition of the Online Music Awards (OMA) this summer, MTV took to the road through eight cities in the Southern U.S. in a tricked-out vintage tour bus. They set out to break the Guinness World Records® title for the Most Live Concerts in 24 Hours (multiple cities).  Stream Team … Read more…

Miami Heat Live-Streamed Pre- and Post-Game Shows Gain Global Audience

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 By Claudia Kienzle In July 2010, the Miami HEAT really caught fire when LeBron James and Chris Bosh joined the team, elevating the franchise from national prominence, to true global popularity. With the re-signing of Dwyane Wade, the HEAT assembled three, star players to form the core of what is now a team drawing unparalleled … Read more…

WebStream Productions finds business success living by the “90/20 Rule.”

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By B. A. Philips Many are familiar with the 80/20 Rule; it’s been applied to everything from wealth to work. It’s not uncommon to hear things like: “80 percent of the wealth is in the hands of 20 percent of the people;” or “80 percent of sales come from 20 percent of the customers;” or … Read more…

Mobile Studios Broadcasts High-Wire Act to Latin American Market for Discovery Channel

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When you consider the space issues and all the functionality needed for this type of project, NewTek TriCaster really did it, all in a compact box. -Richard Rubin, President and CEO, Mobile Studios Discovery Channel wanted to share tightrope legend, Nik Wallenda’s phenomenal, 23-minute high-wire walk across a gorge in the Grand Canyon with their … Read more…

Sending Stories Around the World – The Biggest Book Show on Earth

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World Book Day is a UNESCO-designated celebration of books and reading, observed in over 100 countries around the world. Founded 16 years ago, it is a fantastic vehicle that encourages children and young people to foster a lifetime love of reading by providing access to books through schools, libraries and book shops. Last year the … Read more…

Derby County Football Club: Playing to Win

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In sports, it pays to play with the right equipment. That is why the Derby County Football Club decided to make a significant investment in their live production equipment, in order to produce higher quality content on match day and for on-demand subscribers. They were looking for more effective ways to engage with a broader … Read more…

New York Giants’ Don Sperling Speaks

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The Vice President and Executive Producer of Giants Entertainment Discusses Web Streaming, Social Media and the Importance of Protecting the New York Giants Brand Image. By O.J. Zukerman Photos by Guillaume Gaudet Radio, television and newspapers have long kept fans connected with their favorite teams. But opportunities are emerging online for forward-thinking sports organizations to … Read more…

Ultra-Sound Medicine

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One medical visionary is on a quest to leverage NewTek’s TriCaster and Web streaming technology to train anesthesiologists worldwide on a technique that can reduce complications and improve outcomes. By Charles Quigley Despite a prolonged national debate over how healthcare will be paid for and delivered in the United States, it’s hard to argue that … Read more…

John Lennon Bus Brings State-of-the-Art HD Media Production to Students

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By Cathy Sherman For 15 years, the nonprofit John Lennon Educational Tour Bus has helped to make dreams a reality for students of all ages across the United States and Canada with its mobile state-of-the-art audio recording and HD video production studio. “Every year, the Lennon Bus kicks off its season equipped with all the … Read more…

Adam Carolla’s ACE Broadcasting Gets a High Definition Upgrade

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Entertainer Adam Carolla pioneered podcasting in a home studio many years ago, in order to reach his audience directly without network gatekeepers and censors to control his access or the content he creates. Here is a look at his move up in quality and capability from SD to HD production systems and remote control cameras. … Read more…