Arsenal Football Club: How to Build A Global Fan Base

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Sports leagues and teams can grow and prosper in ways they never imagined before.  A team can take itself global with the right strategic combination of branding, fan experiences, content and distribution.  Properly monetizing attendance, viewing, sponsorships and merchandise for the local and global fans drives revenues many times over what a local sports franchise … Read more…

Producing the Show for an Arena Video Board

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“Stand by Two…take on Two.  Two is hot…” The technical director operating the video switcher for an arena keeps up a steady flow of information to the camera team to let them know when their shot is going live, and to ask for specific shots: “Can you get me some of the yellow team now…” … Read more…

A Week in the Life of a (Very Busy) NewTek 3Play Operator

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UK sports fans follow as wide a range of sports as any country in the world, and a skilled replay operator may end up packing a variety of production types into a given week.  Certified NewTek 3Play operator Tom Ellis finds himself working several venues ranging from cricket to boxing to football (soccer) to a … Read more…

NFL Turns to Streaming for Global Growth

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“I think it is not just about how you’re going to be experiencing sports in the future but also TV in general.” – Adam Cahan, Yahoo senior vice president of video, design and emerging offerings. Both cable and satellite providers are losing subscribers faster than they’re gaining them for the first time ever. While this … Read more…

Charlton Athletic Uses Video to Increase Fan Engagement and Sponsorship Revenue

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Our friends at WTS Broadcast in London generated this piece about the English football club, Charlton Athletic, and the new video board at their stadium. New production capabilities allow them to generate more sophisticated content along with instant and slow motion replays and gives them creative flexibility. The results are increased sponsorship revenue and better fan … Read more…

Roller Derby Revival Fueled by Live Sports Production

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The Women’s Flat Track Derby Association (WFTDA) has brought the sport of roller derby, essentially dead at the end of the 20th century, back from small beginnings in Austin, TX to an international amateur phenomenon with hundreds of leagues and thousands of teams worldwide.  Roller Derby’s revival is so complete that it is one of … Read more…

New TriCaster Advanced Edition Update Benefits 860 and 460 Users

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(Updated May, 9, 2016) If you own a TriCaster 860 or 460, and have not yet moved up to TriCaster Advanced Edition you are missing out on many added capabilities that were formerly only available on the TriCaster 8000. Here are some of the changes: Mix/Effects (M/E) buttons now also appear on source selection rows … Read more…

New Major League Soccer Stadium Takes Fan Experience to the Cloud

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Media capability is becoming the top consideration for sports venues looking to boost the fan experience.  Prime example: the San Jose Earthquakes commenced their latest season in brand new Avaya Stadium, the first Cloud-enabled stadium in the MLS.  And, “there’s an app for that” – the Avaya Stadium app gives the fans everything from a … Read more…

Indianapolis Motor Speedway Gets Major AV Upgrade

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The track where the most advanced racing vehicles in the world are run was still using last-century standard-definition equipment in its AV facilities.  A modern makeover was no simple proposition, however, with a lot of history to respect and preserve, plus a complex web of sight-lines to protect for viewers in the stands.  One or … Read more…

NewTek Special Offer: Limited-Time Breakthrough Pricing on 3Play 4800 and 440 Models

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If you have been wanting to add instant replay and slow motion to your production capability, now is the time – NewTek is offering limited time special pricing on the 3Play 4800 and 440 – whether you are a school, sports organization or independent producer, you have a chance to get far more production power … Read more…