Squash Broadcasts and Streams its Way to Global Growth

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NewTek 3Play among the keys to creating engaging live stream and social media content that has driven growth The conventional wisdom on squash was once that it was not a game that could ever be amenable to television coverage, and it would never be globally popular. Both of those canards have circled the drain and … Read more…

Big South Conference Goes Big With TriCaster, 3Play and Vizrt For ESPN3

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  The Big South Conference is providing a new, fully integrated switcher-replay-graphics workflow to its 10 member universities to produce TV-ready content that meets the requirements for ESPN3 broadcasts and beyond. The new workflow is based on NewTek’s flagship TriCaster® 8000 multi-camera video production system equipped with TriCaster Advanced Edition software, NewTek’s 3Play™ 440 sports … Read more…

Drone and TriCaster Power Coverage of Cross Country Championships

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Cross Country competitions pose a geographical challenge for coverage that stadium-based events do not.  Drones add an extra perspective to stadium-based events that are already well-supplied with points of view that provide insight in detail into the action on the field.  However, they offer much more than just another angle for a sport that is … Read more…

Sienna NDI™ Applications Released

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NewTek has been working with developers toward two primary goals since announcing the forthcoming Network Device Interface™ (NDI™) SDK. The first goal was to ensure that existing systems using NDI precursor technologies would work with the new SDK with no need for updates. The additional goal was to enable developers to quickly bring out new … Read more…

Behind the Scenes: Harvard University on the Ivy League Digital Network

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Harvard University Athletics has one of the most ambitious sports video programs in the country, led by Imry Halevi, Director of Multimedia and Production. Halevi manages a program of internships which provide media students at Harvard and partnering schools with opportunities to work in every aspect of video production in the challenging environment of live … Read more…

Arsenal Football Club: How to Build A Global Fan Base

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Sports leagues and teams can grow and prosper in ways they never imagined before.  A team can take itself global with the right strategic combination of branding, fan experiences, content and distribution.  Properly monetizing attendance, viewing, sponsorships and merchandise for the local and global fans drives revenues many times over what a local sports franchise … Read more…

Producing the Show for an Arena Video Board

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“Stand by Two…take on Two.  Two is hot…” The technical director operating the video switcher for an arena keeps up a steady flow of information to the camera team to let them know when their shot is going live, and to ask for specific shots: “Can you get me some of the yellow team now…” … Read more…

A Week in the Life of a (Very Busy) NewTek 3Play Operator

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UK sports fans follow as wide a range of sports as any country in the world, and a skilled replay operator may end up packing a variety of production types into a given week.  Certified NewTek 3Play operator Tom Ellis finds himself working several venues ranging from cricket to boxing to football (soccer) to a … Read more…

NFL Turns to Streaming for Global Growth

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“I think it is not just about how you’re going to be experiencing sports in the future but also TV in general.” – Adam Cahan, Yahoo senior vice president of video, design and emerging offerings. Both cable and satellite providers are losing subscribers faster than they’re gaining them for the first time ever. While this … Read more…

Charlton Athletic Uses Video to Increase Fan Engagement and Sponsorship Revenue

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Our friends at WTS Broadcast in London generated this piece about the English football club, Charlton Athletic, and the new video board at their stadium. New production capabilities allow them to generate more sophisticated content along with instant and slow motion replays and gives them creative flexibility. The results are increased sponsorship revenue and better fan … Read more…